Books & Case Studies

Books

Innovators in Digital Newslk_book

News organisations are struggling with technology transitions and fearful for their future. Yet a cadre of news organisations – some new, some old – has emerged who are succeeding with digital news. Why are Vice and BuzzFeed investing in journalism and why are pedigree journalists joining them? Why are established news organisations letting experienced journalists go but recruiting technologists? Why does everyone seem to be embracing native advertising? Why are some news organisations more innovative than others?

This book looks at several key players in the digital news industry and draws on extensive first-hand research inside the organisations. It explores how international media organisations – including The Guardian, The New York Times, Quartz, BuzzFeed and Vice – approach digital news. How do they operate? How do they innovate? What strategies have they adopted and why? Which structures, skills and attitudes are necessary to make digital journalism succeed? How are they financing their operations?

Lucy Küng identifies and discusses the common elements that underlie these organisations’ success with digital news. While far from a universal prescription for dealing with the turmoil in the media industry, this book provides valuable pointers for how all players, legacy and clean sheet, can seize the growth potential.

Published in 2015 by IB Tauris
ISBN: 978-1784534165

Purchase a copy of the publication via Amazon or IB Tauris

Strategic Management in the Media Industry: Theory to Practice

strat_man_book

Winner of the AEMJM Media Management and Academics Division 2009 Book Award

Addresses the growing interest worldwide in the field of media management with a comprehensive, accessible and expert introduction to the practice of strategic management as applied to the media industry. It focuses explicitly on the theory and task of strategic management in the media sector and is is international in orientation, drawing on cases and examples from all over the world. New media issues are integrated with traditional media industry themes, reflecting the gradual growth of the Internet and digital technologies into the mainstream mass media and all strategic and management theory is presented within the context of the media industry. Emphasis is put on a number of strategic management concepts which are of special relevance for the media industry – leadership, business model, creativity and culture. Cases include News Corporation, Endemol, BBC, Bertelsman, CNN, MTV, Disney and Pixar.

Published in 2008 by Sage (www.sagepub.com)
ISBN: 9781412903134
Available in Polish (Wolters Kluwer Polska)

You can purchase a copy of Strategic Management in the Media Industry in most good bookshops, including Amazon.

Inside the BBC and CNN: Managing Media Organisationsinside_BBC_book

This book provides a unique insight into two of the world’s best-known media organisations during a period of great change and new challenges. Drawing on five years’ intense research among senior managers inside both organisations, it explores the beliefs and attitudes that shape management and priorities and broadcasting policy. Controversially, it examines how each organisation’s distinct cultural beliefs have laid the foundation for past success – and will determine their ability to respond to the strategic challenges that lie ahead.

Published in 2000 by Routledge (www.routledge.com)
ISBN: 978-0-415-21322-6
Available in Taiwanese (Asia Pacific Press), Korean (Communication Books), Indonesian (Kantor Berita) and Chinese (Tsinghua University Press).

You can purchase a copy of Inside the BBC and CNN in most good bookshops, including Amazon.

The Internet and the Mass Mediainternet_media_book

Lucy Kung, Robert G. Picard, and Ruth Towse (Editors)

This book offers a comprehensive analysis of the impact of the Internet on media and mediated content industries. It discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. Its contents are drawn from the findings of a five-year EU sponsored research initiative, the ‘Cost A20 Programme on the Impact of the Internet on the Mass Media’. Its authors include Europe’s leading scholars in the field. The chapters look at the impact of the Internet on technology, platforms and innovation, content, users, and media organisations’ strategies, structures and business models.

Published in 2008 by Sage (www.sagepub.com)
ISBN: 9781412947350

You can purchase a copy of The Internet and Mass Media in most good bookshops, including Amazon.

Leadership in the Media Industry: Changing Contexts, Emerging Challengesleadership_media_book

Lucy Küng (Editor)

The topic of leadership in the media industry is a compelling one. Randolph Hearst, William Paley, Robert Maxwell, Rupert Murdoch and Ted Turner represent some of the most flamboyant leaders industry has known. But leadership is also a sprawling area of management theory characterised by ambiguity and controversy. This volume presents a selection of papers from an international conference on Leadership in Media Organisations which brought together researchers from around the world.

JIBS Research Report Series No. 2006-1
Published in 2006 by Jønkøping International Business School
ISBN 91-89164-66-0

Downloadable at: www.ihh.hj.se/mmt/leadership.htm

 Case Studies

Digital Terrestrial Television in the UK: The BBC and the Launch of Freeview

Published in 2005 by the European Case Clearing House (www.ecch.com)
Ref. No. 305-293-1

This case, commissioned by the BBC, tells the story of the launch of Freeview. This digital terrestrial television service was launched by the BBC in partnership with arch rival Sky, and Crown Castle. In the space of just six months it took over the ruins of a failed digital terrestrial platform and launched an entirely new service. Viewership increased from 600,000 homes in October 2002 to over 5 million as of January 2005. It explores the factors that enabled the BBC to establish the consortium and get the new service up and running so fast and so successfully. It focuses particularly on issues of strategy in dynamic conditions, creativity, collaborative leadership, and the marketing and branding of digital services.

When Old Dogs Learn New Tricks: The Launch of BBC News Online. (with Teaching Note)

Published in 2003 by the European Case Clearing House (www.ecch.com)
Ref. No. 303-119-1

This case, also commissioned by the BBC, concerns the inside story behind the launch of BBC News Online, which is now the sixth most visited news site in the world. It focuses particularly on the factors that allowed an old media industry with a strong culture, long history, and bureaucratic processes to respond so quickly and successfully to the launch of the Internet. It is designed to sensitise students to the challenges of strategic change – even successful strategic change – in established firms.