News organisations have been on a digital transformation journey for two decades. Strategies and business models are now mostly clear, but progress is slow and successful digital pivots an anomaly. Having a strategy is not the same as achieving it: implementation means moving from rational plans to the messy realities of human action, to a complex set of intertwined changes in how organisations are led, structured and staffed, and in how people in them think, act and take decisions.
Taking the central themes of Leadership, Culture, Gens Y and Z, Diversity, Equity and Inclusion, and New talent, Roles and Structures, this book draws on over a hundred interviews to lay out how internal organisations need to be reshaped. It explores the central challenges, and presents best practice approaches for each element, to ensure hearts and minds are truly harnessed to really go digital.
Lucy is a brilliant thought leader, and understands the synergies and complexities of digital transformation, and specifically what’s at the heart of it all.
Andrew Morse, EVP and Chief Digital Officer, CNN Worldwide
Once again, Lucy Kueng gives us deep insight into the most important drivers for the ongoing digital transformation in the newsrooms. The importance of leadership, culture and talent cannot be overestimated, and she combines her own research and practical experience in a brilliant way. It’s a must-read for anyone working in the media industry.
Siv Juvit Tveitnes, EVP News Media, Schibsted
This is not an instruction manual for wannabe leaders. Rather, it is a quite remarkable mirror that Lucy Kueng is holding up to newsrooms around the world. By staring into it, whether you like it or not, you will see yourself, your colleagues, and your organisation in pin-sharp high-definition, in amongst the detritus of your daily demands. The question is: what will you do about it?
James Mitchinson, Editor, the Yorkshire Post