Photo: Juerg Kaufmann

Professor Lucy Kueng is an international expert on mastering digital transformation.

A strategic advisor, board member, speaker, and author, she has over twenty years’ experience providing senior-level strategic, leadership and business advice on how to emerge stronger from technological and market disruption.

She advises and supports leading companies worldwide with their digital transformation strategies and processes. Clients include the BBC, CNN, NPR, Google, Meta, Vodaphone, NRK, Schibsted, SVT, Ericsson, Bonnier, Der Standard, and Financial Times Strategies. She keynotes frequently at conferences including the INMA World Congress, SXSW, FIPP World Congress and the European Broadcasting Union.

Lucy is Non-Executive Board Member of the NZZ Media Group, and has served on the board of SRG SSR, VIZRT the media tech provider, and is a Trustee of the Bonn Institute. She is Senior Research Associate at the Reuters Institute, Oxford University and has held professorships at the University of Oslo, the Institute of Media and Entertainment New York (IESE), and the University of Jönköping.

Her latest book, Strategic Management in the Media was published in December 2023.  Previous books include Hearts and Minds: Harnessing Leadership, Culture and Talent to Really Go Digital, Going Digital: A Roadmap for Digital Transformation, Innovators in Digital News, Strategic Management in the Media (winner of the AEMJM Media Management Book Award), and Inside the BBC and CNN.

She holds a PhD and Habilitation from the University of St Gallen and an MBA from City Business School/Ashridge. In 2020 she received an Honorary Doctorate in Economics from the University of Neuchatel. In 2017 she won the European Media Management Award in recognition of excellence in media management scholarship. She was Swiss Representative of the EU Cost Action 20 on the Impact of the Internet on the Mass Media in Europe, and Member of the UK Government Taskforce on the Future and Development of Information Relationships.

(Note: The alternative spelling for Kueng is Küng)