Lucy Kung
©SRG SSR / Marcel Grubenmann

Lucy Küng is an advisor and expert on strategy, innovation and leadership with particular emphasis on managing technology shifts.  She is Google Digital News Senior Research Fellow at the Reuters Institute, Oxford University, Non-Executive Board Member of SRG (the Swiss public service broadcaster), Content Advisory Board Member of the NZZ Media Group, and Visiting Professor of Media Innovation at the University of Oslo.

Lucy focuses particularly on the strategic and organizational challenges posed by digital disruption, and a specific interest is ensuring that established players seize the growth potential that digital markets present. She explores these issues from a number of different perspectives: as a board member, as strategic advisor to organizations worldwide, including the BBC, AstraZeneca and Ericsson, and as a professor and educator.

Recent books include Innovators in Digital News (2015) which draws on extensive first-hand research to pinpoint elements underlying the digital success of Vice, BuzzFeed, Quartz, The New York Times and the Guardian.

‘Deconstructing success in digital media and creating a roadmap for transition’ is the focus of her current research. This stems from a belief that in addition to transforming products and services, disrupted firms must also transform themselves as organizations, and it develops a template ranging from inserting digital and data competences into the central DNA and prioritizing agility, to developing pro-digital culture and leadership style.

Lucy Küng’s first-hand exposure to the challenges created by ever accelerating technological cycles, and to best case examples of innovation and strategic renewal, allow her to bring clarity and set priorities in challenging strategic environments. A clear analytical thinker, she excels at simplifying complex situations, identifying strategic options and pinpointing organizational obstacles to successful strategic change.

Her expertise in spans many geographic regions, ranging from the UK and US to Switzerland and Scandinavia. Her roles as advisor, non-executive director, and professor give her a unique ability to synthesize critical emerging insights from research and best-practice around the world.

Lucy holds a PhD and Habilitation from the University of St Gallen, Switzerland, and an MBA from Cass Business School/Ashridge in the UK. Past roles include Professor at the Institute for Media and Entertainment in New York, President of the European Media Management Association, Swiss Representative of EU COST Action 20 ‘The impact of the Internet on the Mass Media in Europe’ and Member of UK Government Taskforce ‘The Future and Development of Information Relationships’.