Professor Lucy Küng is an experienced strategic advisor, board member, keynoter and
author. An internationally acknowledged expert on responding to digital disruption, she
understands how strategy, structure, culture and leadership need to change, and, critically,
work together to achieve digital transformation. Two decades as a senior advisor, working
closely with leaders, while also researching best practice worldwide, has provided a unique
perspective and experience base. She can identify the large-scale priorities and tactical
priorities at speed.
In addition to her advisory work, Lucy is Non-Executive Board Member of the NZZ Media
Group, Senior Visiting Researcher at the Reuters Institute, University of Oxford, and
Advisory Board Member of the International Center for Corporate Governance, University of
St Gallen. Previously she served on the board of SRG SSR, the Swiss public service
broadcaster SRG, and of Vizrt, the media technology provider.
A frequent speaker at international conferences, Lucy is the author of many books, including
the prize-winning Strategy in the Media Industries, and Going Digital – A Roadmap for
She holds a PhD in Management and a Habilitation in Media and Communications
Management from the University of St Gallen. In 2017 she won the European Media
Management Award in recognition of her excellent in media management scholarship and
practice. In 2020 was awarded an Honorary Doctorate in Economics from the University of
Neuchatel. She was Swiss Representative of EU COST Action 20 'The impact of the Internet
on the Mass Media in Europe' and Member of UK Government Taskforce 'The Future and
Development of Information Relationships'.
(Note: The alternative spelling for Kueng is Küng)