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Lucy Kung
©SRG SSR / Marcel Grubenmann

Lucy Küng is an expert on how organizations can navigate challenging times by clarifying strategy, boosting innovation and increasing agility. She has focused on these issues for over two decades – as a board member of organizations facing disruption or disrupting established industries, as professor of strategy and executive educator, and as advisor to leading organizations worldwide, including the BBC, AstraZeneca and Ericsson.

Lucy Küng’s first-hand exposure to the challenges created by ever accelerating technological cycles, and to best and worst case examples of innovation and strategic renewal, allow her to bring clarity and set priorities in challenging strategic environments.

Her expertise in spans many geographic regions, ranging from the UK and US to Switzerland and Sweden. Her roles as expert, non-executive director, and professor give her a unique ability to synthesize critical emerging insights from research and best-practice around the world.

A clear analytical thinker, she excels at simplifying complex situations, identifying strategic options and pinpointing organizational obstacles to successful strategic change.

Lucy is Non-Executive Board Member of the Swiss public service broadcaster, SRG, and of Vizrt, a media technology specialist. She is Visiting Fellow at the Reuters Institute, University of Oxford, and Visiting Professor of Media Innovation at the University of Oslo.

She holds a PhD and Habilitation from the University of St Gallen in Switzerland, and an MBA from Cass Business School/Ashridge in the UK. She is author of numerous books, including Innovators in Digital News, Strategic Management in the Media- From Theory to Practice (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN – Managing Media Organizations, and When Innovation Fails to Disrupt, the Case of BBC News Online.

Past roles include Professor at the Institute for Media and Entertainment in New York, President of the European Media Management Association, Swiss Representative of EU COST Action 20 ‘The impact of the Internet on the Mass Media in Europe’ and Member of UK Government Taskforce ‘The Future and Development of Information Relationships’.