Testimonials

elogoCobs Heyl
Chief Content Officer & Marketing Manager at FIPP (Network for Global Media)

‘Lucy has been a module leader on FIPP’s (the network for global media) Executive Programme for Innovation and Change at Saïd Business School (Oxford University in the UK) and FIPP and VDZ’s Digital Innovators’ Summit in Berlin, Germany. She is an engaging, dynamic presenter who always scores very high with our participants, be that in smaller workshop-style settings or on stage addressing several hundreds of delegates. Lucy’s success with our audience is not only thanks to her style of presentation, but also passion for the message she delivers – building on her expertise on mastering digital disruption (and close contacts with global digital disruptors), the content is always well researched, fresh, relevant to our audience and importantly includes clear tips and actionable suggestions for participants to take away. On top of that, she is an absolute pleasure to work with – highly professional, knowledgeable and approachable.’

elogoRene Summer
Director Government & Industry Relations at LM Ericsson

‘Lucy Küng is an expert on the big strategic shifts underway in converging industries. She is particularly strong on the impact of disruptive technologies and how they can fuel growth and innovation. Her extensive experience brought real value to Ericsson when she co-authored two white papers “Multi-Screen TV – A Single Regulatory Framework” (2010), and “Unleashing the benefits of new technologies in the audiovisual media industry” (2011). Lucy Küng provided prescient, expert and highly relevant input on what changing value chains and changing market conditions mean for multi-screen TV and video distribution and how policy reforms can stimulate growth in this field. Taking this work further, in 2012 she co-organised and moderated, with Ericsson and leading players in the telecoms, media and tech sectors, a very successful conference for parliamentarians and legislators at the Swedish parliament on removing regulatory hurdles to digital growth. Lucy Küng is unusual in her ability to translate academic research into pragmatic advice, and is a highly skilled communicator.’

bbcRichard Sambrook
Professor of Journalism , Cardiff University and Former Director of Global News, BBC

‘As a senior executive at the BBC I worked with Lucy on two projects – a study of the culture of the BBC and a case study on the development of the BBC’s News website. She swiftly understood and reflected the dynamics and drivers of a highly complex media organisation going through a period of rapid change. She captured the essence of the organisation’s culture, understood the prevailing strategy, and delivered a number of highly pertinent insights into the organisation and questions for its future development. She combined a close understanding of the politics and culture with an objective, academic perspective on the BBC’s challenges and success factors. Lucy is highly skilled at combining complex analysis and insight with practical, easily grasped insights and action points.’

astraJulie Ducharme
Executive Director, Analgesia Projects (Analgesia Cluster Leader) at CNS&Pain Innovative Medicines, AstraZeneca R&D

‘I had the pleasure of working with Prof. Lucy Kung for our First Innovative Medicine Science Retreat, an internal scientific conference where more than 200 scientists from all AZ sites were invited to talk and discuss science. Lucy was an external speaker who brought a completely different perspective to the table. Building from her significant experience in the media, Lucy talked about what stimulates and hinders innovation and drew interesting parallels with big pharma. Her insights were thought provoking and her recommendations extremely relevant for our industry. Her talk was the best rated overall and we will all remember her key messages to encourage innovation in our respective groups and functions.’

sanomaTapani Pitzen
Director Sanoma Academy, Finland

‘We have used Professor Lucy Küng on several internal programs for Sanoma Corporation, including the Cultural Change and Innovation Programme for Journalists and the Sanoma Executive Program for Senior Leaders. Lucy Küng is an outstanding performer and her visions and views about challenges of the media industry and future scenarios are brilliant. She is able to capture the strategic essentials and is good in facilitating groupwork. I can recommend her as a partner for demanding and exacting executive education and change projects.’

imimAndy Kaltenbrunner
Program Director of the Executive Master’s Program “International Media Innovation Management” (DUW Berlin), Professor of journalism at Universidad Miguel Hernández, Elche/Spain, Managing Director Medienhaus Wien/Austria

Prof. Lucy Küng is a key lecturer in new business models in media industries in the Executive Master’s program “International Media Innovation Management” (IMIM), developed by Medienhaus Wien and carried out in cooperation with partners from the media and academia throughout Europe and the USA. Modules held in different countries (including Austria, Spain, USA, UK, Germany), deal with innovation processes in major media companies (such as The Guardian, New York Times, El País, ORF, and Springer).

Lucy Küng’s vast experience in the field, combining her in-depth research on the evolution of business models with her very practical analysis of the newest developments in the industry, is of enormous value for the Master’s program. In 2012, Professor Küng’s lectures at IMIM about innovation processes were coordinated with those of Gerhard Zeiler, at that time CEO of the RTL Group, analysing the business model and strategies of RTL, Europe’s largest broadcaster.

Lucy Küng’s classes were ranked by the students among the best lectures in the International Master’s Program. They ideally combine deeper understanding of the theoretical frameworks of media management with an insight into the practical know-how of innovation processes in media. Not least of all, Lucy Küng’s contribution to the IMIM program is enhanced by her experience as a board member of Swiss Broadcasting Corporation SRG.

We are grateful for Prof. Küng’s consistent support of our Master’s program on media innovation management – and hope that leading figures in academia and industry will further support her research projects, thus enabling her to continue conveying her outstanding international media knowledge to both the scientific community and the world of media.’