“Its scope and learning are brilliant and dazzling“ Eli Noam, Columbia Business School.
With the media industries facing unprecedented change and challenge, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic Management in the Media:
- Shows innovation, disruption and strategic adaptation in action
- Takes readers deep into case studies including Vice, BuzzFeed, The Guardian, Netflix, CNN, New York Times, and the BBC
- Explains strategic theory and concepts with insight and clarity
- Shows the reader how to understand change and decision-making within media organizations.