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‘Going Digital. A Roadmap for Digital Disruption’.

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Going Digital - A Roadmap for Organisational Transformation

Legacy companies should put as much emphasis on transforming their organisations as they do transforming their products is the core message of this report, based on exclusive research with leading digital players. The report identifies best practice in legacy transformation and presents a roadmap for organisational change. Published November 2017 by the Reuters Institute, Oxford University, and Google. Press release Download the report (free) Listen to the launch presentation and panel discussion with Renée Kaplan (FT), Chris Moran (The Guardian), and Tom Standage (The Economist) Podcast

Strategic Management in the Media – 2nd edition published 2017

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Strategic management in the media, 2nd edition

“Its scope and learning are brilliant and dazzling“ Eli Noam, Columbia Business School. With the media industries facing unprecedented change and challenge, never has it been more vital to understand the elements of strategy and how they apply to media organizations. This new edition of Strategic Management in the Media: Shows innovation, disruption and strategic adaptation in action Takes readers deep into case studies including Vice, BuzzFeed, The Guardian, Netflix, CNN, New York Times, and the BBC Explains strategic theory and concepts with insight and clarity Shows the reader how to … Read more

Which news strategy to adopt in a disrupted, technology driven environment? – Global Editors Network article

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GEN article

What are digital innovators doing right and what to learn from them. Digital transitions are notoriously difficult and frustrating processes for newsrooms struggling to remain relevant in a less than clement climate towards legacy media. What are digital innovators doing right and what can be emulated by all newsrooms? Read the full interview here.

Lucy Küng appointed first Google Digital News Senior Research Fellow, Reuters Institute, University of Oxford, commencing 1 October 2016

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Twitter screengrab

The Reuters Institute for the Study of Journalism in partnership with Google are delighted to announce the appointment of Professor Lucy Küng as the first Google Digital News Senior Research Fellow. Lucy Küng is a professor and expert on strategy, innovation and leadership with particular emphasis on managing technology shifts. She has focused on these issues as Professor of Media Innovation (University of Oslo), as Visiting Fellow at the Reuters Institute, as non-executive Board Member of the Swiss public service broadcaster, SRG, and of Vizrt, a media technology specialist, and … Read more

Why are leading digital news providers embracing native advertising?

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Native advertising is a priority for leading digital news providers – this was a striking finding from the research conducted for my recent book, Innovators In Digital News. Striking and surprising, since sponsored content is risky. It punctures the Chinese wall between editorial and commercial activities, and if done clumsily can damage credibility with audiences. Journalists are sceptical – there’s a high degree of cognitive dissonance between sponsored content and a commitment to journalism. So if sponsored content is dangerous territory for purveyors of quality news, why does it feel … Read more

7 Factors behind Success with Digital News. What BuzzFeed, Vice, Quartz, The Guardian and The New York Times are doing right

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Last week saw the publication of my new book, “Innovators in Digital News“, exploring several key players in the digital news industry – the Guardian, the New York Times, Quartz, BuzzFeed and Vice. It identifies and discusses the common elements that underlie their success, and provides pointers for how all players, legacy and clean sheet, can seize the growth potential that digital markets present. How do they operate? How do they innovate? Based on first hand research, the book’s case studies explore how these organisations approach digital news. How do … Read more

New book – Innovators in Digital News, to be published 23rd July, 2015

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What are The Guardian, The New York Times, BuzzFeed and Vice doing right? This book looks at several key players in the digital news industry and draws on extensive fist-hand research inside the organisations. Lucy Kung identidfies and discusses the common elements that underlie their success, and provides valuable pointers for how all players, legacy and clean sheet, can seize the growth potential that digital markets present.

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