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Lucy Kueng

Strategic Advisor, Non-Executive Board Member, Speaker

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MediaMatters Podcast – November 1st

March 12, 2024December 28, 2018 by admin

Radio interview discussing the importance of data and artificial intelligence for media companies,

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The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media explores key shifts in the strategic environment, explains key concepts with insight and clarity, and takes readers deep into innovation, disruption and strategic adaptation in action.

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