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Lucy Kueng

Strategic Advisor, Non-Executive Board Member, Speaker

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Shame on us if we don’t take this opportunity – A Post-Covid Playbook

January 26, 2022June 4, 2020 by admin

Keynote at INMA World Congress. May 2020

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Categories Latest news, Press/articles
MediaMatters Podcast – November 1st
Transformation Manifesto. 9 Priorities for Now

Just published

  • How did The New York Times transform its organisation for the digital age?
  • How does Netflix drive performance through culture?
  • Why did Disney struggle to find a CEO to replace Bob Iger?
  • How did the BBC drive equal gender representation in its news programmes?

The media industry is developing furiously and fast, and its organisations face unprecedented levels of transformation and challenge. This fully revised third edition of the classic textbook on strategy in the media explores key shifts in the strategic environment, explains key concepts with insight and clarity, and takes readers deep into innovation, disruption and strategic adaptation in action.

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lucy.kueng@lucykueng.com

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